CRM Specialist

CGV Cinemas

Recruitment Information

1. Work location: Ho Chi Minh
2. Industry: e-Commerce , Marketing , Retail / Wholesale
3. Job level: Experienced
4. Job type: Permanent
5. Salary: Negotiable

 

Job description

Develop Customer Relationship Management (CRM) strategies:

• Build CRM's full year strategy and develop execution plans (establish yearly policy & fetch detail direction, new function innovation)
• Ensure CRM’s KPI - developing specified promotions/plans to maintain member loyalty & drive direct traffics to the cinemas.
• Nurture customer relationship & value through exclusive activities/gift & other events.

Manage and Control CRM Communication Channels:

• SMS: Create content and send SMS to target audience for specific campaigns/promotion.
• EDM: Build template and content for specific EDM campaigns; optimize efficiency of EDM campaigns with given budget.
• Other Online channels: Manage content related to specific CRM Campaigns on Web/App & SNS (Facebook, Instagram,...).

Manage, control and analysis Customer Database:

• Provide executive analysis for upcoming campaigns or certain requests from other teams.
• Suggest direction & strategy based on executive analysis.
• Conduct market research/surveys based on current customers to explore new insights/market study.

Manage and develop CGV Membership Program:

• Yearly propose membership policy.
• Monthly and weekly tracking membership performance and proposing directions for improvement as needed.
• Nurture customer relationship & value through exclusive activities. and events.
• Manage suppliers to produce & deliver membership materials, gifts,... to the cinemas on time for specific campaigns.
• Build workflow for specific membership campaigns/ promotion and work closely with digital team for smoothly automation running.
• Work closely with IT team for system development which directly supports for CRM campaigns.
• Maintain effective communication with operation team in regarding to membership program (i.e guideline, policy, POSM & other issues related to customer service).

Job Requirement

• Bachelor Degree in Marketing fields.
• 3-4 years of experience in CRM/social/digital marketing. Experience working in E-commerce, Retail, Marketing Agencies is a plus.
• Good experience in CRM system and data analysis is a plus.
• Independent, self-motivated with excellent interpersonal and communication skills.
• Willingness to learn in a fast-moving environment.
• Good command of English.
   

Required Job Skills

CRM Databases CRM Integration CRM administration

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