Ecommerce - Key Account Manager

B HAPPY COSMETICS COMPANY.

Recruitment Information

1. Work location: Ho Chi Minh
2. Industry: Sales / Business Development
3. Job level: Experienced
4. Job type: Permanent
5. Salary: 18 - 20 tr.VND

 

Job description

Ecommerce - key account manager, cosmetics brand G.G.G, B Happy Cosmetics

As the Ecommerce Manager at B Happy, you will develop and execute the ecommerce strategy to drive online sales growth and enhance the digital presence of B Happy brands in all ecommerce business model. You will collaborate with cross-functional teams to optimize product listings, implement digital marketing campaigns, and enhance the online shopping experience for consumers. This role requires a deep understanding of ecommerce best practices, digital marketing, and consumer behavior in the beauty industry.

Job Description

Commercial planning

• Develop and manage comprehensive commerce strategies to achieve revenue, P&L target.
• Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.
• Forecast sales and inventory levels to optimize product availability and minimize stockouts.

Key account management

• Build and maintain strong relationships with marketplace accounts.
• Develop, manage and partnership with KOL/KOC/AFF/ Publisher to run the campaign.
• Monitor account performance and implement strategies to meet or exceed sales targets and optimize ROI.

Platform management

• Oversee the management and optimization of ecommerce platforms, including the company website and social commerce.
• Ensure that product listings, pricing, and promotions are accurately and effectively presented across all online channels.
• Collaborate with external partners to enhance website functionality, user experience, and performance.

Digital Marketing

• Work with digital marketing to develop and execute digital marketing campaigns to drive traffic, engagement, and conversion on ecommerce platforms, website and social commerce.
• Analyze campaign performance and optimize strategies based on data-driven insights to maximize ROI.

Merchandising and Product optimize

• Work closely with the product management, merchandizer, and creative teams to ensure a compelling product assortment that meets customer needs and preferences.
• Monitor product availability, inventory levels, and pricing competitiveness to drive sales and profitability.
• Optimize performance by product based on historical data.
• Customer Experience and Engagement:
• Implement strategies to increase customer engagement, retention, and loyalty through personalized messaging, rewards programs, and customer service excellence.
• Monitor customer feedback and satisfaction metrics to identify areas for improvement and drive continuous enhancement of the online shopping experience.

Analytics and Reporting:

• Track and analyze key performance metrics related to ecommerce sales, traffic, conversion rates, and customer behavior.
• Generate regular reports and insights to evaluate performance, identify trends, and inform decision-making.
• Utilize data-driven insights to drive continuous improvement and optimization of ecommerce initiatives.

Preferred Skills:

• Analytical skills, business planning, ecommerce expertise, data driven mindset, project management, take-ownership, high pressure.
• Strong understanding of ecommerce platforms, digital marketing channels, and analytics tools.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

 

 

 

Job Requirement

• Experience in the beauty industry is a plus.
• Bachelor’s degree in business, marketing, or related field.

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