Sr. Marketing Executive (Preferably Experienced in Event Mgmt., Trade MKT for Luxury Cosmetics)

Công ty TNHH AMOREPACIFIC Việt Nam

Recruitment Information

  1. Work location: Ho Chi Minh
  2. Industry: Others
  3. Job level: Experienced
  4. Job type: Permanent
  5. Salary: 1,000 - 1,200 USD

 

Job description

1/ Planning

  •  Propose local event, offline marketing strategies based on brand business plan. Present to brand manager to get approval.
  •  Cooperate with other partners to run ad-hoc events delivering sales target
  •  Prepare P&L of local activities, event, operation/offline marketing activities
  •  Do the monthly promotion for counters
  •  Work closely with counter managers/department/sale/VMD to inform of all promotional activities, store openings and renovations
  •  In charge for store POSM/store activation/MKT activities


2/ Ensuring profits

  •  Ensure optimized event expense by guiding team on combined types of promotion and dealings with suppliers/ agencies
  •  Allocate and manage marketing budget for monthly, quarterly and yearly activities, following marketing calendar.
  •  Review ROI of event, PR & digital marketing activities and propose any adjustment/ investment (e.g Optimize conversion rate of customers from online to offline.)


3/ New Business Development

  •  Analyze customer segments and trends of different channels to identify potential business opportunities.
  •  Support in corporate sales activities
  •  Take lead on counter set up or renovation from design to installation and VMD set up.
  •  Evaluates competitive challenges for brand and identifies opportunities for growth and profit enhancement:
  •  Proposal activities associated with new door and market launches.


Quality and Productivity

  •  Monitor advertising and promotion expenditure within budget
  •  Ensure design and materials of VMD & promotion comply with Brand guidelines.


Customers and other external relationships

  •  Develop and maintain collaborative relationships with press, KOL, agencies, editors, and other partners to get support when needed.
  •  Establish close relationship with Key personnel (buyer and floor manager) at key department stores to be informed of all promotional activities, store openings and renovations.
  •  Establish close relationship with Key media (Editor and Editor in Chief) and KOLs to increase coverage of unpaid publicity.
  •  Establish relationship with other brands/ industries or potential corporate partners for further co-branding.
  •  Maintain the loyalty program for existing customers and approach new customers through MKT plans & activities


Human Resources Development

  •  Set individual key performance indicators for direct reports and manage their performance to ensure team is performing on track (e.g aligned with functional objectives, and up to expected level). Conduct performance appraisals.
  •  Coordinate with HRBP in people related matters (e.g. staffing, performance management, talent development).
  •  Educate and inspire Retail and Training team on-trend marketing guideline as global commitment.


Building organizational strength

  •  Collaborate with other team members in SWS brand and other departments to achieve common goals.


Others

  •  To execute ad-hoc projects as requested by Brand Manager.
  •  To take other assignments as assigned by Brand Manager.

Job Requirement

- Experience: At least 5-year experience in Marketing industry, especially luxury cosmetic
- Education: Diploma Degree in any field.
- English: conversational / business level.
- Computing: MS Office tools (especially Excel).
- Ability to start working immediately is a big plus.

Personal skills and attributes:
- Office skills: computing, emailing, using office equipment.
- Good task and time management.
- Having a supporting mind, attention to details and enjoying admin work.

Required Job Skills

marketing planning brand sales budget digital online installation advertising management talent retail education

Other Information

  • 13th month payment, annual performance bonus
  • Up-skill opportunities, professional and dynamic working environment
  • Attractive pay, Health care insurance