User Acquisition Specialist - Operation Department

Công ty FUNNII PTE. LTD. Singapore

Recruitment Information

  1. Work location: Ho Chi Minh
  2. Industry: Others
  3. Job level: Experienced
  4. Job type: Permanent
  5. Salary: Negotiable

 

Job description

Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, ASO, etc.)

• Analyze data through (1) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), and (2) A/B testing for creatives in order to understand user behaviors and scale campaigns effectively

• Work closely with global vendors/ ad networks to optimize campaigns

• Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

• Continuous A/B testing of creative/targeting/bidding strategies to maximise performance

• Monitor campaigns to ensure media spend is on track against Monthly, Quarterly and Annual budgets

• Highlight key learnings from ongoing experimentation & share with others within the company

• Analyze creatives and ad data sets, identify best practices, and provide data-backed insights to improve our marketing performance

• Collaborate with creative team and product team to provide insight and help to produce new key creatives.

Job Requirement

• Strong sense of urgency, ability to prioritize, and excellent organizational skills.

• Ability to learn new software programs.

• Demonstrated ability to engage candidates and build relationships with hiring managers.

• Demonstrated ability to work professionally as a team member and with all levels of people required.

• Ability to thrive in a collaborative and fast paced environment.

• Exhibits a professional, confident, and outgoing demeanor.

• Demonstrates ability to think analytically and strategically.

Required Job Skills

acquisition facebook metrics software